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paid marketing - what we do - our services

About our digital marketing services

Paid marketing covers a number of different tactics as outlined below – your marketing plan will include all or some of these according to your needs and resources.

Depending on the scope of work required, we will either create and implement a paid marketing plan ourselves or bring in our specialist partners to assist.  

We advise on and implement any/all of the following tactics:

Paid Search Ads

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  • Search ads appear next to Google search results when people look for products and services you offer.
  • You only pay when people click to visit your website or call your business.
  • Use keywords for search targeting.
  • Keyword research and ongoing optimisation is a critical component of this methodology.
  • SEO goes hand in and with SEM to ensure excellent results.

3rd Party Online Media

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  • Banner ads run on websites per a partner agreement.
  • These could be large well-known sites such as News24 or simple related websites.
  • Banners need to be designed and rolled out according to the sizes required by the websites in question.

Display Advertising

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  • Ads served across the Google Display Network.
  • Text:  Like an ad on Google Search, display ads include a headline, two lines of text and a URL.
  • Google Mail: Show custom ads in Gmail so people can save, forward and expand your ad in their inbox.
  • Banner: With images or rich media, these ads let you include customised layouts, interactive elements, animations and more.
  • App: Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running.
  • YouTube: Your video will appear before or next to related videos or in search results, targeted according to your required audience.

Social Media Ads

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  • Ads are run in various formats on a variety of social platforms such as Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube and various apps.
  • Tight targeting is possible on social ads so that you reach the right people in the right place at the right time. 
  • Budgets need to be split across the chosen platforms and optimised constantly. 
  • Social ads allow for a “test and learn” approach and plenty A/B testing.

CRM Marketing

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  • Communications to owned databases.
  • Not strictly ‘paid marketing’ but newsletters, offers, announcements all have a cost attached and an opportunity to “get, keep or grow” your customer base. 
  • Creating a specific page on the website helps to track lead generation.

Data-driven Marketing

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  • Data-driven email, sms, mms campaigns to open market.
  • Lead generation using highly targeted bought data.
  • Crafting on the message and any design elements is critical.
  • All legal requirements must be complied with.

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